Professional Summary

As Director of Digital Marketing at Web Ascender, a boutique digital agency, I oversee all client marketing services including team management, process development, and implementation of strategies to achieve client goals.

In my time at Web Ascender, I have successfully scaled the agency’s Digital Marketing Department from a single part time internship to 6 full-time, salaried positions supported by two dozen retained clients with an annual retention rate above 95%. I have also driven a 30% increase in average retainer size in the last year alone.

With more than 10 years of experience planning and executing digital marketing campaigns to generate leads and drive business results for a diverse set of high-growth organizations, I’ve consistently achieved triple digit year over year traffic and lead increases. Most recently, I worked with a franchise vending business to drive a 200% increase in leads in one year, from 200 to 600 monthly leads.

Additionally, I serve as the Marketing Director for a startup SaaS product created and funded by Web Ascender, Boast. In my role at Boast, I have led the marketing strategy to increase MRR from $0 to a viable business venture, including doubling revenue 3 times in the last 5 years. I lead and oversee the development and implementation of inbound, product, and customer marketing campaigns, generating more than 200 leads per month.

Beyond my work as a digital marketing leader, I am passionate about giving back to my community. I am an active member of my local chapter of PEO International, a philanthropic organization that supports the education of women through scholarships. I also recently stepped away from eight years of service to the Board of Directors for The Wesley Foundation at Michigan State University, where I oversaw activities of the campus ministry, assisting with fund development, HR, and marketing initiatives.

I live in Lansing, Michigan, and hold a B.A. in Media Arts & Technology from Michigan State University.